Get the power of a
Product Marketing
‍ Instantly
We are fractional Product Marketing experts ready to help your B2B startup.
We see your problems đź”®
Is this you?
You are an
early-tech
B2B startup
You haven’t nailed
your Product’s Positioning
Your customers
don’t understand
your product
Our services
We have a One Upper
solution for that
We can help you with your Product Marketing needs:
Customer Research
We will dig deep to find who is your ideal customer profile. Doing 5-10 interviews to your best prospects, talking to your sales team, support team, and anybody close to the product.
Value props
& Features Highlighting
We will tell you what features to highligh for your ideal customer so that your product stands out compared to other alternatives.
Competitors Research
The competitors landscape will provide us with what's the alternative value your prospects could access to, so we know how to highlight yours.
Copywriting & Messaging
We will write copy and messaging that helps you attract your ICP and filter out the prospects you don't provide enough value.
Positioning
After understanding the competitors landscape and your best customers we will suggest how to position and communicate your product.
Homepage Structure & Wireframes
We will focus on building a homepage structure wireframe that helps your ICP clearly understand what your product does.
Your Product Marketing Team
Who are we?
We have extensive experience founding startups and leading teams at various stages, from pre-product-market fit to post-PMF and scale-ups.
Nicolás Barreto
Product Manager
Growth Product Manager and Business Developer with over 8 years of experience helping startups achieve product-market fit and scale operations.
Elena Vargas
Product Marketing
I have 10+ years of experience working in Product Marketing & Growth at startups, and launching my own startups.
"I’ve hired several 'marketing agencies' and they’ve all been nothing but a money suck. One Upper are the most efficient team I've worked with. They helped me with my product's Packaging, emphasizing the messaging so customers could understand our product faster. They also helped creating a GTM strategy for our new product breanascookies.com"
Breana Bauman
CEO & Co-founder, Breana's Toast
‍
Pricing Simplified
Ready to Uppgrade
your Product Marketing?
Improve your Product Marketing in a fast and affordable way
Simple Monthly Payments
No long-term commitments. You can cancel and pause anytime.
Low Risk Guarantee
Forget the costs associated with hiring. We have a 14-day money-back guarantee, no questions asked.
Instant Hiring & Fast Onboarding
Most studios and agencies take +4 weeks of onboarding. We usually start doing customer research in 1-2 weeks.
Direct access via Email & Slack
You can contact us directly by Email and Slack on business hours.
Weekly Strategy Calls (Optional)
We work asyncronously and will provide deliverables the same way, but we can meet weekly to give you assurance on our work.
We can work on:
ICP (Ideal Customer Profile) Research
Competitor Research
Copywriting & Messaging
Value Props
& Features Highlighting
& Features Highlighting
Positioning
Product Pricing's Page
Homepage Structure & Wireframes
Feature Releases and  Product Launches Planning
Pricing & Packaging for new products & features.
Direct Access to the team in business hours.